Grow your business with CPD lab



About CPD lab

CPD lab is a consulting company that offers it's clients the gold standard of service. CPD lab specialises in marketing, training and events. Whilst the company started with a focus on the medical industry, the demand for outsourced marketing and events services in other industries was un-deniable and therefore CPD lab successfully offers it's services to all industries in need of marketing, events management and training.

It is CPD lab's passion to provide relevant, professional and effective training to South African professionals. CPD lab was started by Carla Herbst in 2015 with the goal of improving the quality and choice of training available to Doctors. However, due to CPD lab's experience with learning and marketing, it quickly grew to include outsourced marketing services for various industries and to offer training and events management to not only healthcare practitioners, but also to other industries' professionals and even the general public.

CPD lab's head office is in the northern suburbs of Johannesburg, South Africa, with the online learning component available on the web worldwide. CPD lab provides South Africa with services which include the following:

At CPD lab we make use of the most qualified speakers, trainers, suppliers and staff, to ensure that the quality of training, marketing and after-sales service we provide far surpasses anything that is available in market.


 Founder - Carla Herbst

Carla is the owner and managing director of CPD lab. Carla previously worked at the Wits Donald Gordon Medical Centre (WDGMC) as a marketing manager for a few years, where she learnt about marketing for Doctors and organising CPD's. Thereafter she joined Deloitte & Touche where she spent eight years learning about different industries, business and risk management and marketing of Deloitte's services. During her time at Deloitte, she was part of the initiating and growth team for the Deloitte School of Excellence. Her learning and development experience continued to grow and she soon became well-known in the learning field.


Whilst at Deloitte she self-funded her MBA studies at GIBS (The Gordon Institute of Business Science) which she successfully completed after two years' part-time studies. For Carla, CPD lab is a culmination of a passion for growth and years' learning and development experience, resulting in a business which strives to provide quality to it's clients while offering a service which adds value to South Africa.