Grow your business with CPD lab

 

 

Marketing services for Doctors (SA and International)

At CPD lab we believe that marketing needs to be below-the-line, subliminal marketing, unless otherwise needed. We take the time to ensure that your offering is well represented and top-of-mind. We believe in gaining as much exposure as possible, for as small an investment as possible. We run well thought out and planned Social Media Campaigns (including Website Design & Hostingthat give you the best value for money. 

Most doctors are loathe to "market" their services, however due to the steep growth in competition, marketing has become essential for anyone who wants to remain relevant. Although many of our clients are doctors, we also deliver marketing services to organisations from other industries. This keeps us up to date with marketing trends in the business world.

We have designed some marketing packages which may suit your needs, alternatively we are also able to assist you on an ad-hoc basis or once-off basis.  Please note that the best results are obtained when a marketing campaign is undertaken.  

To meet with one of our marketing agents, please send us a meeting request from our About page and we will gladly meet with you to discuss your needs, alternatively email marketing@cpdlab.co.za and we will get back to you soonest.

 

 Marketing packages for  South African Doctors

Please contact marketing@cpdlab.co.za  for the marketing pricelist. The profiler and the halfway packages are annual subscriptions and the client will be billed a monthly retainer. Should you need assistance with a once-off task such as an event or launch, please contact us.

The basics - This is based on a basic social media model. We suggest that you choose the halfway or the profiler package to see tangible results, however, if you wish to test the water with the basics, we will gladly be of assistance.

The halfway - This package ensures that you are constantly doing some marketing for yourself. We ensure that your social media profiles are kept up to date and that you do some other marketing throughout the year.

The profiler - This package is for the person/organisation/practice who wants to be top of mind and be seen as the expert in their field. We work tirelessly to ensure that your "brand" is strategically created, maintained and progressed according to it's environment.

Premium marketing benefits

 

The profiler

The halfway

The basics

Creation of professional social media profiles:

Twitter, LinkedIn, Facebook, Instagram

*

*

*

Monthly updating of LinkedIn and Facebook pages

*

*

*

Tweets sent  per month

8

4

1

Highlighted speaker for a CPD/conference

2

 1

 

Recognition at keynote session with opportunity to distribute contact details

2

1

 

Email announcement/marketing campaign to various relevant databases and stakeholders

4

1


Article/advertorial on the CPD lab website

(CPD lab will assist with writing the articles)

4

1


Article/advertorial in the CPD lab monthly newsletter

(CPD lab will assist with writing the articles)

4

1


Hosted Lunch & Learn with targeted decision makers, colleagues or clients (Maximum 7 guests)

1

 

 

Design, hosting and updating of basic website (Hosting and design charged separately, once-off)

*



Radio interview: Spotlight educational session - Thought leadership/educational session with highlight of services

2

 

 

Television interview: Spotlight educational session - Thought leadership/educational session with highlight of services or product

 2

 

 

Article/advertorial in the SAMJ or similar

1

 

 

Article/advertorial in the Medical Chronicle or Smilar

1



Article/advertorial in commercial newspaper or magazine

 1

 

 

 

Click on the picture below to go to CPD lab's e-store to purchase this electronic guide.

R 84 or US$ 7